Blu Ray is this . .

Are you wondering if you should succumb to the Blu Ray technology, or just stick with your old DVD player? The answer depends on how big a movie buff you are, really. If you're the kind of person who watches movies every week or every couple weeks and loves that home theater, high-definition, surround-sound experience, then a Blu Ray disc player is in your near future. However, if you were reluctant to dispose of your old VCR, you prefer going out to the movies, or you consider yourself to be extremely frugal, then you might choose to enjoy a friend's Blu Ray movies instead.

There's no way to predict what will happen next and it's hard to resist the call to consumerism. One thing is for sure: Sony's Blu Ray has impressed the likes of Warner Brothers, Fox, Lionsgate, MGM, Paramount and Disney studios enough to produce all upcoming high-definition releases in the new format.

Blu Ray (BR) is the new format developed for optimal recording, rewriting, playing and storing of high-definition video. The world first learned about the new technology with the release of Sony's PlayStation3 in November 2006.

Several days after the November 2006 release of PS3, Sony offered its first stand alone Blu Ray disc player for $300. Thanks to the new technology, the PlayStation was surpassing its rival, the Xbox360, by selling 13 million units. The Blu Ray 1.0 was your bare bones player, but it lacked ethernet ports and all of the functionality that the superior PS3 machines had.

Since November, all the Blu Ray players featuring 1.1-2.0 technology and are BD-Live enabled, meaning that you can link up to the internet to download movie trailers onto the rewritable portion of your Blu Ray disc and play interactive games, as well as receive firmware updates and exclusive downloads of additional bonus material.

The developers are talking about further innovation with music discs and cell phone ring tones. So far, the best way to buy the Blu Ray technology is by purchasing a PlayStation3, which will allow you to do much more than just watch amazing high-definition movies. You'll also be able to listen to music, surf the web, store data and play video games (against the computer or another player on the console and online against multiple players). The machine starts at $399 and is the cheapest way to bring the new technology into your home.

So just how popular is the Blu Ray? It's so popular that market analysts are speculating that Sony may not have the capacity to tackle the demand for the new media! The demand is said to be around 43 million units worldwide, but factories can only handle production for 38 million, and that's after an upgrade to their facilities. Therefore, you can expect prices to remain high until the supply side catches up with the demand. Prices on the initial players range from $400 to $1,000 but the subsequent versions are expected to be offered for around $300.

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